LUXURY MARKETING

A luxury home calls for a unique level of marketing. Chances are that the buyers who are qualified to purchase your luxury property are not wandering aimlessly into open houses or mindlessly flipping through the real estate classifieds. The most well-suited prospective buyers for your Luxury Home or luxury condo may not even reside in your community, or they may visit only seasonally, and that means we will need to employ a variety of innovative strategies to make sure as many prospective buyers as possible are able to see the home.

Your luxury home needs innovative marketing techniques are exclusive to luxury realtors with a particular skill set. Require a keen eye, and, often, a background rich in marketing. I have a way with words and with visual imagery. I also have good working relationships with photographers and videographers who are the top in the unique industry of real estate photography.

When selling your Luxury home, I know each of the features, benefits, and selling points of the property.. I will also have full color brochures, a well-crafted narrative about your home, supporting documents such as survey, and bulleted lists of special features.

As a top agent I also know where the luxury buyers are coming from, in your marketplace. If your market has a number of second home purchases, are there particular zip codes where these buyers tend to come from, in our market, second home owners come primarily from a single place, followed closely by two others. Knowing this makes it even easier to offer highly targeted – and very effective – niche advertising.

OPEN HOUSE & Broker Events

Whether your luxury home is best marketed through open houses is something that will depend on your market and your comfort in having the public in your home. Some realtors will say that open houses don’t sell luxury homes. Many times, you’ll get a lot of visitors who just want to look at your fine furnishings and finishes, like a home tour. I will recommend that regarding whether an open house can help to sell your property. One thing is true: open houses often get neighbours to come through, and neighbours might have friends or relatives who’d like to share information about the home. I know that is not just the people who come in to the open house, it’s the people they know. I will also hold Broker events and will invite

Realtors across the GTA who deal with luxury homes will have a chance to see the home and bring their Qualified Buyers.